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Parking Industry Trends in 2021

While we might not be working on aerial car parks for flying cars just yet, the parking industry has come a long way since the parking meter was invented in 1935. We take a look at the industry’s latest trends.

The rise of parking apps

The best technology makes our lives richer and easier, and that’s exactly what a good parking app can do. Sophisticated parking apps like the DIVVY app are designed to deliver a higher level of customer service, enhancing and streamlining the parking experience and generally making life simpler.

The DIVVY app revolutionises parking by taking payments digitally and granting car park access via QR code, eliminating both cash and parking pull tickets to deliver a contactless parking experience.

But it goes even further, enriching the parking experience by providing the driver with details about their closest DIVVY car park, real time occupancy information, and detailed access information specific to each car park. Bookings can be extended via the DIVVY app if drivers need to stay longer.

The days of driving around aimlessly looking for a parking space, scrabbling for coins for a parking meter or even getting a parking fine for overstaying the allocated time are fast becoming a thing of the past.

The death of cash payments

Cash as a method of payment has been on the decline for a while now, and hygiene concerns raised by the COVID pandemic have further hastened its demise. In 2020, only 8.3 per cent of Australian transactions involved cash, and experts predict that by 2024 that figure will be as low as 2 per cent. The parking industry is keeping pace with the cashless trend and a proliferation of e-payment options are now available, with DIVVY’s payment device technology leading the way.

Here at DIVVY, we’re well known for our contactless parking solutions. Both our pre-book public parking solution DIVVY Marketplace and our new casual parking product Drive Up use parking equipment that makes the process completely cashless.

Payment is charged to the customer’s credit card, either via the DIVVY app or the access control device at the car park exit. Not only are all our parking solutions cashless, but with products like the DIVVY LPR solution that uses licence plate recognition technology to calculate the duration of stay, we can offer completely frictionless parking solutions too.

Consumer desire for cashless parking existed before COVID, but now drivers are demanding it. DIVVY makes contactless parking simple for both drivers and car park operators.

A focus on sustainability

In 2021 consumers are increasingly making purchasing decisions based on sustainability. Sustainable parking solutions appeal to car park operators too because they’re often more cost-effective than conventional parking systems.

DIVVY was born of a desire to do better for the environment. Our founding premise was to reduce the up to 30 per cent of traffic in our CBDs comprised of cars driving around looking for a park by making better use of underutilised parking spaces.

Both our B2B parking solution, DIVVY Enterprise, and our consumer parking product, DIVVY Marketplace, make better use of existing parking spaces through more efficient staff parking management and making parking spaces available for pre-booking. This means less traffic, fewer emissions, shorter travel times and less stress. By making existing parking spaces work harder, the need for new parking facilities is reduced, saving money and precious resources.

We’ve been working towards paperless parking since the beginning, and car parks using the DIVVY Enterprise and DIVVY Marketplace systems can be operated and managed entirely without paper. Our QR code-operated access control devices replace old-fashioned paper pull tickets, and with the DIVVY cloud portal housing our real-time data and reporting functions, there are no paper reports.

DIVVY’s Sammy access control device, used in all our parking solutions, uses fewer materials in its manufacture and less power in its operation than conventional parking pull-ticket and payment machines. It is energy efficient and uses no water or other materials in its operation, and both its tech and plastic components are recyclable.

The DIVVY IoT I/O Controller is a simple, cost-effective device that automates and controls parking gates as part of our parking solutions. Developed in-house at DIVVY, it’s the first of its kind in the world, and through its ability to convert a non-internet capable piece of hardware (such as a boom gate) into one that can be controlled remotely, it breathes new life into existing equipment, reducing waste and ensuring the conservation of energy and resources.

Want more?

The DIVVY team is always here to help. For more on the latest in the parking industry, contact Kat Fowler, DIVVY’s Head of Client Services, at kat@divvy.com.au.

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Parking and the Internet of Things – Grant Fowler, CEO of DIVVY

Picture this. It’s 7.30am on a Tuesday. You jump in the car, setting out on your commute to work. Your car or your phone provides you with a warning about an earlier accident on your usual route and guides you on a detour specially designed to avoid the banked-up traffic.

Once you arrive at the carpark, the boom gate lifts as you approach – no pull ticket or access pass necessary. Your credit card will be automatically charged based on the length of your stay and frequency of visits. You’re then directed by your car or phone to the nearest available car space, one that is guaranteed to be the right size for your big electric SUV. Getting out of the car, you approach the lift as the doors open. There’s no need to rush – the lift knew you were coming and it’s waiting for you.

This is what our mornings will soon look like, thanks to the Internet of Things. The Internet of Things (IoT) is a concept that describes a totally interconnected world. It’s a world where devices of every shape and size are manufactured with ‘smart’ capabilities that allow them to communicate and interact with other devices, exchange data, make autonomous decisions and perform useful tasks based on pre-set, but adaptable, conditions. It’s a world where technology will make life richer, easier, safer and more comfortable.

The Internet of Things is simply the logical next step in an evolutionary process. The fact is that the technological building blocks of the IoT—including microcontrollers, microprocessors, environmental and other types of sensors, and short range and long-range networking communications – are already in wide-spread use today.

The IoT, which provides a platform for acceleration of the rate of development of existing technologies further, simply adds one additional capability – a secured service infrastructure – to the evolving technology mix. Such an infrastructure will support the communication and remote-control capabilities that enable a wide variety of Internet-enabled devices to work together, resulting in scenarios like your commute described above. And it is big business – a study by McKinsey estimates that the IoT will contribute between $40 – $100 billion to the Australian GDP by 2025.

Life with the IoT contributes to the rise of ‘smart cities’. A smart city uses data and technology to improve the lives of the citizens and businesses that inhabit it. The ‘smart’ in smart cities is about the ability of numerous interconnected devices to collect data derived from our actions, reactions, journeys, preferences, wants and needs, the products we buy, the services we use, the places we go to and the places we don’t go to, and deliver this data to a cloud location. That data is then distributed to analysts or AI-enabled servers that process the data, draw conclusions and deliver an improved life experience back to us. 

There is no shortage of discussion on the possibilities presented by the IoT. From smart buildings to home automation, from fitness trackers to connected gyms and from info-bots at airports to border security search and discover, there are myriad ways our lives could be changed by the mass use of interconnected sensors embedded in everyday objects.

From the perspective of parking, the IoT solutions offer real benefits. Ultimately, it means that people will spend less time in cars. This will contribute to an uplift in productivity and will give people more leisure time. Fewer vehicles on the road means a reduction in traffic congestion, which means fewer accidents and less stress. It also means less pollution. Additionally, less time spent circling looking for a car park means less vehicle emissions.

So, we see that individual customers as well as the greater community benefit when parking is enhanced by the IoT. But what can the IoT offer building owners? Data. And with data comes insight. The days of installing ‘dumb’ parking access control devices are numbered. Property owners are already realising data streams about visitors to other parts of their buildings thanks to IoT integration, and they rightly expect the same level of insight from their carpark.

Car parking in the age of the IoT has the capacity to offer a rich stream of data relating to building tenants and visitors and their habits and needs. This can give our property owner customers the ability to build-to-demand and to design the buildings of the future – truly smart buildings.

As a tech-based company, DIVVY considered how to best deliver our products into the smart cities environment and soon realised that smart cities need not only best-in-class tech devices, but the connectivity that only IoT platforms can provide. We made the choice to build our complete parking access control platform and hardware management software solution in the Microsoft Azure IoT platform. Microsoft’s Azure IoT operating system provides an unprecedented level of security for IoT connected devices.

We have also released a new input / output controller built with a Microsoft Azure Sphere IoT chip included as the secure core of the device. We’re proud to say that this world-first controller was designed and developed in-house at DIVVY here in Australia. We recently released the new device at Microsoft’s IoT In Actionconference in Auckland, which we attended in conjunction with our partner Avnet, a global leader in electronic components, services and embedded solutions. DIVVY is Microsoft’s very first Australian partner to provide an IoT turn-key product with an embedded Microsoft Azure Sphere IoT secure chip.  

What is the likely impact on the parking industry as a result of IoT development and the continued advance of smart cities? In a word – collaboration. If other industries are a model for us to consider, then it is likely that in the future each parking company will narrow its focus to its specialty skills – whether they be hardware, software or other – and collaborate with other existing companies in the sector who can provide the complementary skills to make up the whole package. 

This may seem unlikely at present as we all rush to protect our market share in the existing environment. However, if we look at the auto industry in the US or Europe, the global aircraft industry, or almost any of the transport industries across the world, we find that major contracts are supplied by collaborative partners that each provide the element that they do better than others and together, they deliver to the customers’ expectations.

Today’s consumer has an unprecedented level of choice. Smart phones and tablets provide access to mapping and aggregation platforms that hand power to the consumer when selecting their transactional partner for every dollar they spend. User experience and customer journey are already the judgement criteria for the goods and services we, as members of the parking industry, provide.

The parking industry’s ability to seamlessly integrate with all of our customer’s touchpoints will depend on our ability to evolve, collaborate and embrace the IoT platforms that will enable us to become an integral part of the core infrastructure of the smart city and an asset to the smart populace.

For further information, please contact Kat Fowler, DIVVY’s Marketing and Communications Manager at kat@divvy.com.au.