Smart Cities

Smart Cities and Smarter Parking


Smart technology has come to our cities, and smarter parking is here to stay. Smart parking systems such as DIVVY are making car parking frictionless. The parking experience has changed for drivers, unquestionably for the better, with the primary benefit being invaluable time saved. Even beyond the vastly improved driver experience, smarter parking offers many technological and operational benefits to businesses, authorities and the environment.

Smart cities that use information and communication technologies to increase operational efficiency – are the cities of the future, and they’re here now. The emergence of these municipalities is setting the standard for how city planners manage information, assets, and resources, as they utilise data collection to ensure their cities run smoothly.

Smarter parking, a rich source of data, has an important role to play in smart cities by reducing congestion and travel times and improving urban environments. As technology continues to develop, so will smarter parking’s capacity to improve efficiency and reduce friction in smart cities. DIVVY’s new generation of access controllers has been developed from its inception to support and integrate with the Internet of Things (IoT), the network of interconnected devices and people underpinning smart cities.

Of course, it’s not only city planners making good use of rich data. Across industries, companies are collecting data at an ever-increasing rate. Smart parking systems are a rich source of data, at both a macro and micro- level. Connecting data sources, including smart parking systems, to get a complete picture of consumer patterns allows marketers to identify market risks and opportunities.  

Businesses and car park operators administering smarter parking systems such as DIVVY Enterprise have immediate access to a rich data set, enabling them to extract maximum value from their parking assets based on patterns of usage. Car parking can be consolidated, and savings returned to businesses when there is real-time usage data to hand. 

Business globally has been transformed by financial technology, and car parking is no exception. Smart parking systems like DIVVY Enterprise make use of cashless systems by utilising car parking apps for the ultimate ease of use for customers, contributing to the seamless driver experience.

Reducing human impact on the environment is an ever-present concern for industries, governments and individuals the world over. Major cities across the globe are adopting smarter parking management solutions in an effort to address traffic congestion.

DIVVY’s pre-booking capabilities provide drivers with parking certainty and therefore contribute to the reduction of up to 30% of cars driving the streets looking for a parking space, and the associated traffic congestion and vehicle emissions this produces.

One of the most significant contributions a car parking company can make to the improvement of the urban environment is to reduce the number of cars parked on the street. DIVVY Enterprise’s data capabilities allow car parking administrators to get the most out of existing parking assets, and therefore get more cars into off-street parking spaces. The environmental impact of car parking is further reduced by zero waste smart car parking apps and access controller technology – such as that pioneered by DIVVY – eliminating traditional pull tickets at parking stations.

The benefits of smarter parking for drivers and car park operators are clear, and the ability of smart parking to offer numerous advantages to communities, business and the environment is also becoming increasingly obvious. Reducing friction and increasing efficiency, smarter parking plays a key role in smart cities of not only the future but the cities of today.

Grant Fowler, DIVVY’s CEO, will discuss car parking and the Internet of Things (IoT) at Parking Australia’s 2019 Outlook Conference in Melbourne, at 2pm on Thursday 28th November. For more information about the 2019 Parking Australia Outlook Conference, visit

For further information, please contact Kat Fowler, DIVVY’s Marketing and Communications Manager at

DIVVY Enterprise device

Features of DIVVY Enterprise


DIVVY’s business parking management system, DIVVY Enterprise, enables organisations to fully exploit their parking assets through efficient and effective management. It has been implemented by dozens of businesses nationwide, including Suncorp and Downer Group. But what makes it stand out from the pack? Read on to discover some of DIVVY Enterprise’s market-leading features that are helping businesses nationwide to save time and money.

Free Up My Space

DIVVY Enterprise’s innovative technology enables seamless pre-booking of parking, including market-first feature, Free Up My Space. Free Up My Space is an innovative feature that allows employees with assigned car spaces to free up their space for others to book when not in use. Using Free Up My Space, businesses can fully exploit their parking assets, ensuring that parking spaces never sit empty by allowing other staff members to make use of them. DIVVY Enterprise reporting functionality enables complete oversight of the system, including which employee is using which bay and identifying those model corporate citizens who are sharing their space via Free Up MySpace and those who are not.   

Book On Behalf

The Book on Behalf features allows staff to book a car space on behalf of visitors. This feature allows for seamless visitor parking. Once a space is booked on their behalf, the visitor receives an email containing a link to their access QR code (and pin number, should they prefer to gain access that way). It’s hassle-free, with no need for them to download the app, create an account or have access physically provided for them.

Fringe Benefits Tax Reporting

DIVVY Enterprise’s reporting capabilities make fringe benefits tax reporting simple and can even result in a reduction in FBT. Car parking fringe benefits tax arises when an employer provides car parking to an employee and the parking satisfies the ATO’s list of specific conditions. Thus, car parking is exempt from FBT where not all the conditions are satisfied – for example, if car parking is provided for less than a total of 4 hours between 7am and 7pm. In their assessment of DIVVY Enterprise, Deloitte Private surmised that in some cases, with the utilisation of DIVVY Enterprise reporting, businesses may be able to identify where car spaces are used for less than 4 hours a day, and that provided the applicable calculation methodology is used, this would result in a reduction to car parking fringe benefits.

Parking Space Levy Reporting

Relevant to those offering public parking within the Sydney CBD, DIVVY Enterprise provides reporting for the purposes of compliance with the City of Sydney’s Parking Space Levy. A deduction in the levy can be applied for by demonstrating parking space usage, which is straightforward with DIVVY Enterprise reporting.

Utilisation reports

The reporting capabilities of the DIVVY Enterprise system are comprehensive. Key reports cover all parking spaces and parking allocations, over-subscribed and under-utilised parking, and more. These reporting capabilities allow informed decisions to be made about parking assets, often resulting in savings returned to the business. For example, some DIVVY Enterprise clients have been able to reduce the number of parking bays on their lease with DIVVY’s utilisation data.

Should parking assets exceed usage needs, businesses are afforded the flexibility to list bays on the DIVVY Marketplace for effortless revenue generation. The Premium Pass option allows businesses to exercise discretion around who can access spaces listed on DIVVY Marketplace, eliminating any security concerns.

Support is available to all parkers and businesses 24 hours a day, seven days a week, 365 days a year via phone, live chat and email. DIVVY customer support staff have access to operate boom gates and roller doors, meaning real solutions for parkers and saving property and facilities teams time and effort.

The exclusive and innovative features of DIVVY Enterprise makes it, the parking management system of choice for businesses of all sizes nationwide. DIVVY delivers improved efficiency for these companies and in doing so, saves them time, effort and money.

For further information, please contact our friendly team at